Our Philosophy

Most of us have too many things.

We have things we don’t really love.

Things that clutter our lives.

Wouldn’t it be nice if we could just have one of things.

This website presents one item per category of things.

Read on to learn more about our approach and philosophy.

At the heart of our philosophy is the belief in timeless design. A well-designed product should bring you joy each time you see or use it, becoming a welcome constant in your daily life. It should avoid the fleeting trends of fashion and instead offer enduring appeal—something you’ll still cherish years from now. Timelessness means resisting the urge to upgrade to the next shiny thing, because the object in your hands remains just as satisfying as the day you bought it.

We advocate for purposeful consumerism: think carefully before you buy, and when you do, choose thoughtfully. Only buy what you need, but let those purchases be meaningful. A product should be beautiful, perform exceptionally well, and spark happiness in every interaction. This doesn’t mean settling for “good enough”—it means seeking out items that elevate your daily experience.

Our recommendations are guided by strong opinions and honest evaluation. While some of our suggestions might be aspirational due to cost, we’re unafraid to highlight products we believe are worth saving for. Quality often requires investment, and we encourage you to think of purchases as long-term decisions rather than momentary indulgences.

We also believe in practicality and resilience. Things are just things—they shouldn’t dominate your life, physically or mentally. An ideal product is one you can replace if lost, repair if broken, and store efficiently when not in use. How much space does it take up, both physically and mentally? The best objects integrate seamlessly into your life, serving their purpose without unnecessary complexity or distraction.

Usefulness is paramount. A product should not only be functional but a joy to use. It should invite daily interaction, making ordinary tasks feel extraordinary. The things we rely on most should work so effortlessly that they enhance, rather than burden, our routines.

We favor perennial over seasonal. Our focus is on products that will still be relevant and available years into the future. Limited-edition or trendy items may have their appeal, but they don’t align with our values. Longevity matters—not just in the product itself, but in its availability and relevance over time.

To be truly long-lasting, a product must excel in both material and design. The materials should be resilient, able to endure years of use and repair. The design should transcend eras, ensuring that the product remains desirable decades down the line. Ideally, it should be something you could pass on to your children, a treasured possession that retains its purpose and charm.

Our ultimate goal is to help you make fewer, better choices. Buy once, and enjoy using it for years. Repair when necessary, and only replace when you absolutely must. In a world filled with disposable products, we aim to celebrate the enduring ones—objects that truly enrich our lives and stand the test of time.

Lastly, this isn’t the Wirecutter.